Texas State AMA wins Case competition, named chapter of the year

Posted by Jayme Blaschke
University News Service
April 25, 2014

AMA Case competition team

The Texas State AMA's victorious Case competition team: (left to right)  Gail Zank, advisor; Analisa Luning, Megan Stockberger, Rob Malcolm, Hershey Company judge, Mervin Medina, Danielle Word and Jennifer Klinger.

The Texas State American Marketing Association (AMA) chapter swept both International Chapter of the Year and the Case Competition at the American Marketing Association's 36th annual International Collegiate Conference in New Orleans.

Texas State was named International Chapter of the Year based on its submitted chapter plan and annual report. Reports are judged on professional development, communications, fundraising and community service.

In the AMA Case Competition, teams developed a marketing plan to re-launch the Hershey Company’s Take 5 candy bar. Ten teams were chosen as finalists based on written submissions. The 10 finalists then presented their results to Hershey's judges in New Orleans. Texas State was chosen as the winner based on their positioning strategy and marketing tactics. Other schools competing in the finals included the University of Pennsylvania, University of Maryland, University of Arizona and British Columbia Institute of Technology. There were 129 universities that participated in the competition.

AMA Chapter of the year

Texas State AMA students celebrate winning International Chapter of the Year.

In individual honors, Texas State AMA Vice-President of Programming, Jennifer Klinger, was selected as winner of the AMA EBSCO Marketing Scholar Award. Other awards received included top four in the SABRE competition, honorable mention in the Website Competition and Outstanding Marketing Week recognition. In addition, Chapter President Mervin Medina, along with Vice President Analisa Luning, presented in a session called "How to be a Top Chapter."

Twenty-eight members of the Texas State chapter attended the conference. The conference brought together more than 1,400 students and faculty advisors for three days of learning and networking. Students were provided the opportunity to learn more about career paths within the marketing field from representatives of top companies globally.

The AMA is one of the largest professional associations for marketers and has more than 40,000 members and more than 350 collegiate chapters in North America.