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Texas State University

Federico Subervi to deliver keynote at Puerto Rico PR conference

Posted by Jayme Blaschke
University News Service
September 12, 2012

Federico Subervi, director of the Center for the Study of Latino and Media Markets (El Centro) at Texas State University-San Marcos, will deliver the keynote address at the annual communication conference of the Puerto Rico Public Relations Professionals Association Oct. 5-6 in San Juan, Puerto Rico.

Subervi’s keynote presentation topic, "How We Are Seen: Inconsistencies and Challenges," is a discussion of how demographic dynamics, emergency communication situations and politics in Puerto Rico define a perceived reality of how Puerto Ricans are seen in the mainland U.S. and in other parts of the world.

Olga Mayoral Wilson, APR, lecturer at the School of Journalism and Mass Communication at Texas State as well as public relations director for El Centro, will present "How to manage perception and reality in a crisis." Under a 'how-to' setting, Wilson will examine today’s strategies and tools that provide the professionals with an edge and an added advantage to whether a crisis.

Attended by over 200 industry professionals and practitioners, academics, researchers, and communication students in Puerto Rico, the U.S. and the Caribbean, the conference includes topics of relevance such as licensing status, the communicator’s role in political campaigns, public relations and the effect in the economic crisis, and political technology outside politics.

About El Centro

The Center for the Study of Latino and Media Markets (El Centro) at the School of Journalism and Mass Communication was established in 2008 as a response to Texas State’s recognition of the increase in the Latino and the growth of Latino-oriented media in the United States. The Center also emerged from the recognition of the expansion of the number of media corporations venturing into Latin America, and in the linkages between Latin American and U.S. Latino-oriented communication industries. For more information, visit or contact Olga Mayoral Wilson at (787) 306-0448 or